This is a followup to my previous post on Google+. Here's a very simple illustration that explains what I mean by the "actionable" social web:
The image below shows a post shared by Steven Levy on Google+. The post talks about a book he recently wrote called, "In The Plex."
Now that's a much more meaningful post to people interested in the book. Now they have the option to buy it without leaving Google+.
Before Google+ came out, I was hoping that Facebook would do something like this. But here is why I think Google can easily succeed in making the "actionable" social web possible:
- Google understands data: unlike Facebook, Google's bread and butter is understanding data on the web for ranking and relevancy.
- Schema.org: Google is pushing for structured data through schema.org. With website getting more structured, the more accurate the understanding of their content becomes.
- Sparks: You can follow a particular interest on Google+ by creating a Spark.
The questions now becomes this: when will be see enhanced, "actionable" posts like the one below on Google+?