Five Things Jean Paul Gaultier Can Teach Innovators

A week ago, I was in San Francisco visiting friends. We had the most perfect San Francisco summer day that Saturday: gray, cool and windy. It was a great day for culture, so we decided to go see The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk (on through August 19th) at the de Young. I saw the same exhibit last year in Montréal where it started. It blew me away then, and it inspired me this time around.

Now, I’m not a fashionista by any stretch of the imagination. I do, however, find art and fashion to be incredible storytelling mediums, beyond anything technology could offer. I thought Gaultier’s exhibit was so creative, so inventive, so beyond inquisitive that it exemplified innovation for me. Jean Paul Gaultier’s strong point of view and storytelling capabilities are something from which one should learn as much as one envies.

Bending and blurring the line between the masculine and feminine is a big theme in Gaultier’s collection. He brings diverse cultural aesthetics into his haut couture and prêt-à-porter collections. All the while, telling the story of modern masculinity and its evolution in our society.

The exhibit is rife with inspiration. As a technologist, I was especially inspired by the following:

  1. Have a Strong Point of View: There’s no time for mediocrity of thought. Take a stand and pursue it. Not everyone’s going to like it, but so be it. You don’t want to be on your deathbed lamenting the fact of being boring.
  2. Embrace the Fringe: Just because something isn’t popular, doesn’t mean it’s not useful or valuable. Innovators see value in the most mundane, ordinary, and sometime, outcast elements. Keep your eyes open for the extraordinary in ordinary things.
  3. Tell a Story: Storytelling is what makes people connect with you. Whether you’re building a clothing line, software, company or a country, it’s the story you tell that captures people’s imagination. Not what you’re building.
  4. Be Yourself: You’re most effective and authentic when you’re being yourself. Hiding any aspect of who you are will directly or indirectly hinder your chances of success.
  5. Have Fun: Enjoy the process because there are no guarantees in life. Be passionate, care deeply and enjoy the ride!

I believe technologists could benefit immensely by stepping outside the bubble of tech to draw inspiration from other disciplines.  There’s so much to learn from theater, art, fashion, music, martial arts, sports, …etc. The most effective innovator in our lifetime, Steve Jobs, drew much of his inspiration and innovation from calligraphy and type theory.

The world around us offers much mental stimulation. Are we tapping into it?

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